DESTINATION MATERNITY CORPORATION
CONTACT: Alexa Bonadonna
Senior Manager, Public Relations and Communication
(215) 873-2283

abonadonna@DestinationMaternity.com


VON FOLLIES BY DITA VON TEESE LIMITED-EDITION
LINGERIE COLLECTION NOW AVAILABLE EXCLUSIVELY AT DESTINATION MATERNITY®

Philadelphia, PA – (July 28, 2014) – Destination Maternity® is excited to announce a collaboration with global fashion icon and style setter Dita Von Teese. A Von Follies by Dita Von Teese capsule collection featuring retro-inspired bras and panties designed especially for new moms is now available exclusively at Destination Maternity, Motherhood Maternity® and A Pea in the Pod® stores nationwide.

“I believe that lingerie can and should be glamorous and functional,” said Dita Von Teese, Von Follies Head Designer. “Elegant underpinnings are a simple way to create everyday moments of luxury and beauty, and why wouldn't a new mother enjoy beautiful lingerie, too? The collection I created with Destination Maternity is designed to capture the spirit of retro glamour, while inspiring confidence and meeting the practical requirements and everyday needs of a new mother.”

Styles in the capsule collection feature soft stretch satin and delicate lace with ribbon embellishment details to evoke the classic 1950s pin-up aesthetic. The glamorous bras—available with and without underwire—contain detachable bra cups for comfort and support during breastfeeding as well as a convenient clip-down feature. The matching panties are all equipped with a subtle control panel.

“Bras are a key category for us and we were particularly excited to leverage both Dita’s expertise in lingerie as well as her exquisite taste for this capsule,” said Olivia Capone Myers, Destination Maternity’s Style Director. “This special collection offers style and function at a great value that our new moms can utilize throughout their pregnancy and new motherhood.”

Prices of this seven-piece Von Follies by Dita Von Teese capsule collection range from $39 to $55 and are also available online at DestinationMaternity.com.

About Destination Maternity

Destination Maternity® is the home of the world's leading maternity brands Motherhood Maternity® and A Pea in the Pod®. It is a one-stop shop for the most extraordinary selection of maternity fashion, accessories and everything imaginable for the pregnant woman. For store locations or to shop online or by phone, visit www.destinationmaternity.com or call 1800-4mom2be. Like us on Facebook at facebook.com/destinationmat. Follow us on Twitter @DestinationMat, Pinterest at http://pinterest.com/destinationmat, and Instagram @destination_maternity.

Von Follies

Von Follies by Dita Von Teese is a collaboration between the burlesque star herself and DCI Corporation. Inspired by her love of lingerie, Von Teese developed her Von Follies intimates based on some of her favorites from her personal lingerie collection. The collection combines her signature retro glamour with flirtatious touches that capture the essence of the 50s era pinup.‎ Australian-owned DCI Corporation is a world- renowned lingerie manufacturer that produces and distributes branded and private label lingerie and sleepwear for some of the world’s largest retailers.


Dita Von Teese

Internationally renowned as the Queen of Burlesque and a global fashion icon, Dita Von Teese has performed at exclusive events and parties for Victoria’s Secret, Christian Louboutin, Marc Jacobs, Cartier, and Louis Vuitton among others. Named to Vanity Fair's International Best Dressed List in 2013, Von Teese brought burlesque to prime time television when she guest starred on CSI in one of their highest rated episodes to date. She has recently expanded into her own brands including lingerie, fragrance and eyewear. In addition, her full-length revue "Burlesque: Strip, Strip, Hooray!" will play its final U.S. Tour dates in Los Angeles, San Francisco, Chicago, and New York this September. For additional information on Dita please visit Dita.net.

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